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James Charles Sisters Tour 2025
One of YouTube’s preeminent beauty gurus is going on his first-ever live tour. James Charles, whose channel boasts 16.2 million subscribers and nets at least 110 million views per month, announced in his latest upload that he’ll spend this summer traveling to 24 cities across the U.S. to meet up with his fans. In the video, Charles says he’s been trying for two years to make a tour work, but was especially driven to arrange one after he went on a ribbon-cutting spree with beauty brand Morphe in January. The brand, which had collabed with him to create his own palette, brought him round to several major cities to help celebrate the opening of its newest locations.
Now 19, the entrepreneur got his start at age 16 playing with makeup on his Instagram page. Gaining notice from major beauty brands, Charles signed with Covergirl as the first male face of a mass beauty brand. Along with his YouTube video, the influencer is known for his singing voice, personal style as embodied in his clothing brand, Sisters Apparel.
Tickets, starting at $52.50 plus fees, go on sale Friday at 10 a.m. VIP tickets will also available, according to the release.